What if I told you that you could go a whole year WITHOUT BUYING a single item of clothing and you still get to wear something NEW each week? Confused? Let me introduce you to the idea of CLOTHES RENTAL!

But before we dive deeper into that, it is important to understand the repercussions caused by the Fast Fashion industry – the trend of throwing away clothes after just a few uses as consumers move on to the next fashion’s trend. A survey conducted by the UK Sustainability Group found that 1 in 3 women considers a garment “old” after 1 or 2 wears.

The Fast Fashion industry contributes to one of the most polluting industries worldwide, and online dress rentals help prevent the fashion industry from using up to a quarter of the world ‘s carbon budget by 2050, as predicted in a study in 2017.

Each year, about 300,000 tons of clothes end up in household dumps, with around 80% of this being incinerated and 20% being sent to landfill.

Clothing manufacturing is a complex process, with a constant conveyor belt of new material that leaves a mass of discarded products behind it. Despite attempts by industry to become more environmentally responsible, there is still a lack of responsibility to the environment. Having said that, this is our call to be part of a noble act to preserve the climate and dissent from the fast fashion industry.

So how can you contribute and be a part of the change? 

The key answer is – Go on an online clothes rental!

This way you help shed the undesired image of fashion as one of the most environmentally destructive industries in the world. 

Needless to say, renting your clothes online brings you a plethora of advantages and you’ll discover them as we unfold each of the perks in this article. 

Although the primary reason people rent clothes is the fact that they do not want to buy pieces they will only wear a few times, the concern for sustainability also takes the central role and plays a vital factor. 

Perks Of Doing Clothes Rental

First, in the cause of environmental consciousness, it’s important for us to understand how our actions and support towards fast fashion industry can harm the environment in so many ways.

The textile industry generates 20% of global wastewater and 10% of global carbon emissions-more than both commercial and marine shipping flights. This is notorious for its water pollution, labor exploitation and textile waste. 

Secondly, moving on to non-environmental benefits, clothes rental provides style-conscious customers with the option of sporting a fresh look every day without having to spend so much money.  Renting clothes will allow you to try out a wide range of styles and trends, mix and match a few pieces and keep your style up-to-date!

Thirdly, I mean, you can’t afford to constantly buy new clothes, can you? But when you rent clothes, you literally have new stuff to wear every week. When you get compliments for them, don’t be shy! Say it out loud,  “Thanks! It’s a rental!” The act of renting clothes may be impelled by the desire of consumers for newness and variety. Over the time, you will realise that new doesn’t have to mean new to the world, but can simply mean new to you. 

Next, it goes without saying that this clothes rental allows you to save money! By renting clothes instead of purchasing them, you get to save in so many ways. First, you save that by not buying clothes you don’t end up wearing much. You can save money by not purchasing clothes of poor quality and needing to replace them afterwards. Additionally, if you have a special event you save by renting clothes instead of buying something you would only wear once. 

Also, renting clothes will save valuable space in our wardrobe since most of us have limited wardrobe space. When you are continually getting new clothes through a rental service, you don’t need as many clothes. This reduction in clutter in your wardrobe is so relaxing. 

In the near future we can picture a wardrobe overflowing with just the pieces of clothing we really want to wear. Our one-off parts will be leased, and everything we no longer use for will have been re-entered by resale into the economy. Once a garment hits the end of existence, it is either recycled or composted. We’ll then recover a healthy relationship with fashion. 

The clothes rental industry has evolved in parallel with that of companies providing rentals for cameras, outdoor equipments, and even electronic devices as part of the emerging shared economy – where the Internet enables people to share products and services, with GrabShare and Airbnb being the most notable examples of this, including RentSmart.

The sharing economy is now widely embraced, both within our culture and in the industry.

Last but definitely not least, it is without the slightest doubt that clothes rental is FUN!! This may not be the most practical benefit, but it is 100% true (try it yourself!).